The challenge Greenhouse presented us seemed daunting but rich with opportunities. That is why I chose this assignment and get my first experience with NFTs.
During the research phase I quickly found out the importance of reward programs, over 90% of Dutch adults are using at least one form of reward/savings programs. I thought about how we could use NFTs to not only continue this but also enhance the user experience.
By brainstorming with the group, we were able to formulate our idea of an active reward program. This program would use NFTs to give people unique rewards which they could upgrade while not requiring them to change their shopping behavior. By using gamified elements like rarities, we want to give the user an incentive to actively participate.
The prototype and concept guide bellow give an idea of how the game elements would work. In the prototype my focus was on demonstrating the combination of NFTs and guiding the user through the process.
In the end I am happy with what we delivered however I think there is much more depth to be explorered in this project. I think this kind of service is but a stepping stone and these sort of ideas will be more practical in the near future when things like metaverse take off and NFTs can get out of its’ crib of AI generated monkeys.
Platform.mockup
